Monty, the London-based full-service communications agency with a global influence
Representing
Developing, delivering and driving the Drunk Elephant UK launch strategy across all media platforms. Working with their launch retail partners on a cohesive and detailed campaign alongside a pop up store in Covent Garden.
From delivering noteworthy strategies for every product launch to securing prime retail partnerships, Monty has ensured Ameliorate remains present in the print and digital spheres since 2014.
Monty devised and implemented the launch strategy for the game-changing beauty buyers’ club in 2016 and we continue as their lead agency, working across all platforms.
Through our retail introductions, communications strategy and profile placements of the founder Vanita Parti MBE, BBB London (formally blink brow bar) and product range have successfully stayed on top of a highly competitive and continuously changing market.
Our 360° approach to communications has meant that Cover FX remains at the forefront of beauty editors, influencers and consumers’ minds and ensured that the brand’s unparalleled shade range and unique formulas are world renowned.
Working in tandem with the LA-based head office we have been delivering far-reaching communication campaigns since 2010. Our innate understanding of the UK market continues to deliver sales-driving coverage and key retail partnerships for the brand.
From representing Josh Wood himself and spreading the word about his Atelier and dream team of colourist and stylists to implementing a wide-ranging, multi-platform communications strategy to support the latest Josh Wood Colour product range, Monty has kept the brand on everyone’s radar since 2012.
As the launch partner of Lixirskin in 2017, we implemented a clever retail strategy and have continued to represent the brand with full-service communications across all platforms, as well as creating thought-provoking content to support the product line.
Monty brought Maria Tash to the UK for an exclusive pop-up at the Josh Wood Atelier in 2015, which lead to assisting the brand with its first UK flagship studio within Liberty, London.
Working closely with the Marks & Spencer in-house team and Rosie Huntington-Whiteley to launch the first Rosie for Autograph fragrance in 2014, cosmetics and body care lines in 2015, we have remained on-board to ensure momentum for the brand is maintained via on-going NPD launches and hero product pulsing.
Since 2010, we have been working with the Skinesis product line, the Sarah Chapman London clinic and Sarah Chapman herself across all media platforms and the MontyCom strategy has helped the brand to conquer the global skincare market.
We launched Skin Laundry into the UK market and have continued to create and deliver their media campaign across all platforms for their services and award-winning products.
Since the brand launched in 2016 we have been the lead agency, devising and implementing a unique retail strategy and representing Soaper Duper across all platforms and social initiatives to highlight its revolutionary approach to (‘clean’/eco-friendly) beauty.
Having worked with the founders on a full-scale communications campaign for the past decade, Monty now not only delivers high profile coverage for the health and beauty online retailer but also oversees the social media platforms, instigates brand partnerships and provides forward-thinking marketing insights.
Since launching the brand into the UK in 2015, Monty has continued to represent Vilhelm Parfumerie across all media platforms and create unrivalled marketing initiatives to set the brand apart from any other fragrance line.